In today’s competitive job market and in a world saturated by choices, colour can be used as an effective way to differentiate, customize and bring out creativity. Millennials are a generation characterised by versatility, optimism, hyper-connectivity and self-expression, all of which would lack authenticity without colour. For millennial designers, colour is an even greater asset; the craving for colour is, as Fernand Léger puts it, "a natural necessity just as for water or fire". Millennial designers are not afraid of creativity and experimentation. They use colours to convey feelings, moods, values, individuality and originality. In a world where colour is everywhere, its power and ability to generate optimism, comfort and togetherness cannot be overlooked. Or, as Bonnard once said, "colour does not add a pleasant quality to design – it reinforces it".
Pantone is known worldwide as the standard language for accurate color communication, from designer to manufacturer to retailer to customer, across a variety of industries. Pantone has been creating a common color language for 56 years.
Organized in partnership with
Tecnimprensa and within the framework of Porto Design Biennale'19 hosted programme,
Pantone Week presents:
— a workshop on colour management (Tomás Soeiro / Tecnimpresa expert);
— a conference by Ingrid Holacsek (Pantone representative);
— a competition for design students and alumni.
PANTONE WEEK
25.11.2019
14:30
Competition | launch
26.11.2019
11:00-12:30
Workshop Colour Management | Tomás Soeiro/Tecnimprensa
14:00-18:00
Post Millennium Tension | brainstorm
28.11.2019
14:00
Competition | deadline for art works]
14:30
Competition | jury meeting
29.11.2019
14:30
Conference Ingrid Holacsek
14:30
Competition | award cerimony
Venue
ESAD, College of Art and Design
Matosinhos
Registration
info@portodesignbiennale.pt